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This is the final installment of the Profit Mastery: The 4 Building Blocks Series. If you can check out any of our previous installments on our blog page.
Margins is the fourth driver of this series. The leads are coming in and you have converted them into jobs and now your employees know how to properly charge for the work they complete. The issue you are facing now is that the adjuster is giving you the third degree about your bill and is pressuring you into accepting a fraction of what you charged for. Your profit margin was just killed. You need pricing intelligence. What this means is that you need to be well informed as to the value and importance of every item on our bill and have the ability to communicate the liability incurred to the homeowner if each task isn’t performed. Any hesitation in this field is a threat to your profit margin. We highly recommend that the person explaining the bill go through an advanced in house training track. It is essential that you and your employees are always up to date with the standards in the industry. Let everyone know that you have a program in place to support this.
Continue to master the 4 main drivers; Lead Generation, Conversion Rate, Average Dollar Sale and Margin to reach that higher profit goal you dream about.
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