So that brings us to the question: How do you achieve your goal in your restoration business? Is it rapid growth? Bigger buildings? More trucks? The best equipment? Working 80 hours a week?
FORGET ABOUT IT.
Building a business that is healthy, requires building a business that is profitable. A business that is profitable requires a profitable model that you can replicate. A profitable model must be technically accurate, sustainable and be simple enough to be able to be understood and run by other people.
If you do not have an amazing business model and you have grown and diversified rapidly, you likely have a terrible job where you work 7 days a week and never have enough profit. Sound familiar? I’ve been there.
Here is where many restoration business owners err. They imagine that if we can get enough work, cast a wide enough net, we will kill it. Maybe. Or it might kill you. Either way it’s a flawed approach. Trust me, I did this. And lived through it. Barely.
You must start with a simple, repeatable, accurate and profitable model. In water restoration, that means that you start with technically accurate processes designed for profitable delivery that can be followed by trained techs.
Keep in mind that your model will have flaws that can leave you open to liability. It might not be technically accurate, or doesn’t produce profit, or your approach may make it nearly impossible to collect on from insurers. It happens. Refine your model’s processes eliminating or mitigating those flaws until you have a system that meets our original definition of simple, repeatable, accurate and profitable.
Then, and only then, you can begin to shift your focus to replication. If you start growing too soon you won’t have the time to fix the model because you’re out on the firetruck putting out the fires your business has started. Get the model first!