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To Blog or Not To Blog?

April 13, 2012

I figured no better way to start writing better blogs then writing a blog on blogging.  (Confused yet?)  Let me clear it up for you.

By now you have all heard of it.  “Blog” is one of the most searched words on the internet today.  This is probably because people are still trying to figure out how to do it right.  Why should you care about blogging?  When well planned, this can be an awesome and FREE marketing tool.  (Woohoo that’s right, FREE!) As a restorer, you can use it to help get your name out there as the expert in your community.

A blog is a web log, or an online public diary or journal that is written for others to read. You can create blogs for personal reasons, educational and informational reasons, business and corporate reasons or a multitude of other uses and purposes.  

You can add to them anytime and they have a nice long shelf life.  They stay online until you decide to remove them.  If you do not already have a blog that is associated with your business or your website, then now may very well be an excellent time for you to start blogging.

Here are a tips to helping you get the best results out of your blog:

  1. Make a List.  Sometimes the hardest part of blogging is figuring out what to blog about.  Before you start your first blog make a list of all of the things you think would make great topics for your readers.  This will help save a ton of time and frustration.  The easier you make it for yourself, the more likely you will be to keep doing it.
  2. Blog on a Consistent Basis.  Not necessarily daily, but pick a schedule and stick to it.  People will start to expect your new blog posts.  Make sure to deliver.
  3. Get your name out there.  If you are brand new to this people may not know who you are yet or that your blog exists.  Comment on other blogs or social media sites.  Network among your peers.  Check message boards and drop your links multiple places.
  4. Exude Confidence.  You are the expert.  Research before you write and make sure you are giving people content they can use.  Don’t stress if you don’t feel like you are an awesome writer.  There is a ton of information on blogging out there to help you.  Here are a few: Copyblogger, Problogger, Zen Habits, Smart Passive Income & ViperChill .
  5. Think About Your Readers.  What would you like to hear about?  What are key words that they could be typing in to find your blog?  Will this information help them?  Don’t be too generalized.  Specific blogs will give you more to write about and offer more help to those looking for it.
  6. Plan ahead.  If you are in a writing mood and have the time, knock out multiple blogs.  Why not?  This way if something comes up you are already set, and you aren’t leaving your regular readers looking for your next blog.  You will have better information and be able to deliver it consistently. (Tip #2.)

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Jeremy Reets Portrait

Jeremy Reets

Owner
Described as an “OG of drying,” Jeremy is known as the innovator of the TES Drying System and for developing the Evaporation Potential formula that is used by many restorers today. As an instructor, Jeremy’s laid-back, down-to-earth personality is combined with his experience both in the field and in running a successful restoration business. He strives to teach the principles of drying and how it affects a company’s bottom line.
Matt Light Portrait

Matt Light

Instructor
Matt has worked with Jeremy on many previous projects and decided to bring his 25 plus years of experience in crawl spaces as well as encapsulation over to Reets Drying Academy. He came in on the ground floor and has been the co instructor of the Crawl Space Encapsulation course since its inception. Specializing in the hands on portion of the training.

Nyla Williams

Hospitality Coordinator
I enjoy being a hospitality & events coordinator. I'm not afraid to show southern hospitality and I'm a huge UGA fan!
Brianna Shrout Portrait

Brianna Anglada

Hospitality Coordinator
Brianna is the Hospitality Manager/Events Coordinator here at Reets Drying Academy. She joined our team in 2017 and has been with us ever since. Brianna also runs admin work for our Online WRT Zoom course. From making sure to providing a welcoming breakfast and lunch every day to even making sure all the trash is empty and bathrooms are clean, Brianna works diligently to make sure your week here at Reets is a five-star experience. But don’t be fooled, Brianna is not your mom/wife. On Brianna’s spare time she enjoys doing Crossfit and making cocktails with her husband.
Brandown White Portrait

Brandon White

Instructor
Mr. Brandon White is the Principal industrial hygienist at Environmental Forensic Consultants, Inc. based out of Phoenix Arizona. Mr. White’s undergraduate research was in the field of virology and bacteriology. With over 20 years of experience working as an environmental microbiologist and industrial hygienist Mr. White has conducted oversight and project management of large-scale commercial losses all over the United States. Mr. White has 15 years of experience teaching college microbiology, pathophysiology and biology, is an OSHA outreach trainer through the University of San Diego California, is an IICRC certified instructor, an expert witness, and independent insurance appraiser.
Greg Ahlstrom Portrait

Greg Ahlstrom

Accountant
Steve McLeroy Portrait

Steve McLeroy

Senior Visual Designer
Steve is an experienced visual designer and has worked as a graphic designer for more than 15 years. He is sometimes in shape, most of the time not. Hey, the guy just wants to eat a pizza, you know.
Tonya McLeroy Portrait

Tonya McLeroy

Brand Marketing Strategist
Having spent 15 years working for a fortune 500 company in their marketing and sales operations department, Tonya brings creative ideas and solutions to our marketing and website initiatives. She also specializes in digital illustration, brand management, web design, animation and enjoys doing voice over work.
Crystal Solis Portrait

Crystal Solis

Business Development Visual Media
Chris does our work behind the camera. She is an asset when it comes to creative ideas, filming, editing and directing. She also acts! Catch her in our Water Restoration Technician Online series!
Rebekkah Beilen Portrait

Rebekah Beilen

Online Training Advisor
Speak to Rebekah for all your Reets Tv needs! Rebekah would love to talk to you about how online training can improve training retention and profitability. The only thing bad about Rebekah is that her husband is a Cleveland Browns fan... it makes us sad.
Meredith Truitt Portrait

Meredith Truitt

Hands-On Training Specialist
Meredith is the one to call for booking a Livestream or In-Person Training course. She is the lovely southern belle of RDA. Never scared to show the hospitality.
David Hodge Portrait

David Hodge

Instructor
David is a Triple Master with the IICRC and has a background in full service cleaning and restoration, estimating, operations, and reconstruction. His background as a firefighter, EMT, and HazMat tech makes him an excellent candidate to discuss fire loss and cleaning. He is a knowledgeable and hilarious instructor considered to be one of the best instructors in the industry!
Nick Sharp Portrait

Nick Sharp

Instructor
Nick Sharp has worked with Jeremy Reets for over a decade now. He started in carpet cleaning and mitigation before moving to the construction side as a project manager. He then was the senior estimator for Champion Construction for over 8 years. Since its inception in 2015, Nick has been an instructor of our Restoration Estimating & Negotiating course. His most recent venture is as a restoration estimate consultant.
Jeremy Reets Portrait

Jeremy Reets

Owner
Jeremy Reets started in water restoration in 1990. He is known as the innovator of the TES/ETES drying systems and a discipline of drying called Directed Heat Drying™. He developed the Evaporation Potential formula for use by restorers. He opened Reets Drying Academy and flood house in 2005 to provide water damage restoration education. In 2011, Jeremy developed Reets.TV, a series of online water restoration training packages.