To Dry or To Mitigate


When I ask people what industry we are in many say “drying”.


Thats technically not true. That is just one of the tools we have in our tool box. That is a just a portion of the job in the restoration process the focus should be primarily on mitigation.

Anybody can dry. We could open the door, open the windows, turn on the air conditioner, have someone bring in some drying equipment, and the building would eventually dry. However, a Mitigation Specialist uses drying as one of their tools to try and save as many materials as possible.

The building has been damaged by water and there is a few different approaches. Tear everything out and start over, or see what we can mitigate to keep cost and time to a minimum. That’s where we come in. That’s what gives our services value. If we figure out how to make application of this tool of drying in a water damage environment and create solutions that mean saving materials.

The better you are at mitigating or keeping the overall cost of the claim low. The overall value of your services will go up.

Focus on mitigation and its always a WIN WIN WIN. Win for the customer, win for the insurance agent, and win for you the restorer. When you focus on drying its a lose for all of you.


Why? Find out in the next quick tip!

Jeremy Reets

Jeremy Reets started in water restoration in 1990. He is known as the innovator of the TES/ETES drying systems and a discipline of drying called Directed Heat Drying™. He developed the Evaporation Potential formula for use by restorers. He opened Reets Drying Academy and flood house in 2005 to provide water damage restoration education. In 2011, Jeremy developed Reets.TV, a series of online water restoration training packages.


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