We have already covered the fact that testimonials make great introductions for your business. And don’t forget that last week we learned the importance of asking for a testimonial. This week we will be covering the importance of timing. What does timing have to do with testimonials? Well, lets find out!
Week Two Testimonial Tip: Timing it Just Right
The job you just completed went perfectly and you’re proud of your crew or the work they have completed. You have been focusing on getting great testimonials and you just know that your client will have a great one! Your client walks in excited to see your work so you pull out your video camera and hit that record button! Right?! Wrong! Unless you like catching your clients off guard this isn’t a tactic you want to use.
Even though your client is probably excited about seeing your work you never want someone to feel forced to put in a good word for you. It not only leaves a bad taste in their mouth but it also doesn’t get the desired results you were looking for.
Take time to get know your client and figure out when the best time for them would be to hear their story. Depending on the client this may very well be when you complete the job or it may be later on down the road when you call them for a follow up.
Can you guess what next week’s tip will be? Stay tuned to find out!
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