A lot of people wonder if blogging is important for your business. It takes time and you have to develop the content for a blog which takes more time.
Of course, the question is, is it worth it?
Im going with a big fat YES!
There are a few reasons why you want to consider blogging for your business. Blogging is a great way to drive traffic to your website. Adding the right tag words and description help fellow googlers who are looking for a specific information, to find your blog and in turn find your website. Getting people to your website should be your end goal. When customers are on your site they are one step closer to purchasing something from you. Whether it is something tangible or a service you are offering. I think the end goal for all of us is definitely the sale.
One of the next reason is it increases your SEO. Ask any SEO expert (mine just happens to be Spot on Solutions) about what blogging does for your SEO. For those of you who do not know, SEO stands for Search Engine Optimization. We all know about Google and we all know that we want to be the first thing that pops up when someone is looking for our service. No doubt about it. Blogging helps. As mentioned earlier, adding in those tags words and using the link to direct customers back to the website through the blog will really help. This link can be posted on social media accounts, as well as, other websites. Google really likes it when people click a link that leads them back to your website. We all want to do the things that Google likes! Ha
One of the last reasons we will cover is blogging develops your brand to your customers. Showing your customers you provide reliable and relevant information will help build trust in your customers. Building that trust will help customers want to call you when they are in need of a service. If they know you know what you are talking about when it comes to, for example, water restoration, and they are seeing things such as before and after pictures of jobs will help build confidence in you as a company.
If you need help with SEO or have more Questions about Blogging feel free to give Spot on Solutions a call – (888) 724-8893! They know what they are talking about when it comes to these things! I mean you found our blog right?? 🙂